F.O.R.Z.A is the project Acronym for Fewer Opportunities Rethinking Z to A.
In this project, the Italian A ROCCA Association has the role of a Coordinator, and they create the Strategic Partnership between organizations coming from Portugal, Spain, and North Macedonia.
The overall aim of F.O.R.Z.A is to start the strategic digital transformation of youth work and raise awareness about the entrepreneurial potential of social media marketing as a new form of youth employment. The needs of young people inspired the project in a globalizing digital reality and the needs of youth workers in digitalization and trans-nationality of youth work through the creation of free open digital educational resources.
F.O.R.Z.A promotes the use of ICT in youth work and employment and creates synergies among youth organizations and other stakeholders on a local and national level.
Social Media Marketing represents the core of the learning component. The method employs a holistic approach and learning by doing with a strong practical part with learning objectives set to produce Social Media Marketing professionals according to the standards of the labor market.
One of the main innovations that this project brings it’s the development of the Digital Social Inclusion Strategy, designed to engage youth workers from all around the EU in a digital update. The strategy will present tools for extracting and management of data as the first step in the creation of individual learning curricula.
The second step toward individual learning curricula will be the strategic use of digital tools for directing feedback and evaluation. The strategy will pilot an institutional framework that could be easily exploited and adapted in any organization on the EU level. The learning added value of this project is represented by the e-learning platform dedicated to Social Media Marketing, envisioned to deliver a labor market ready curriculum that will be managed by youth workers.
Overall, this e-learning platform will be free to use according to personal needs. But above all, it will be very formative and professionalizing for users.
In order to carry out this digital social inclusion strategy in the simplest and clearest way, you will find five distinctive yet coherent modules with clear learning objectives below.
Module 1 will provide professional practicals inside of media content creation, Module 2 and Module 3 will be dedicated to the legal and business side of Social Media Marketing in different national and wider EU contexts. Module 4 will provide information about media literacy and ethics while Module 5 will represent the core of Social Media Marketing, designed to upskill the participants in Social Media Analytics and Social Media Storytelling.
The third IO, a youth workers guide, is particularly designed to provide a methodological top-down approach in the work with troubled youth and young people with fewer opportunities.
Powerful dissemination and exploration strategy with a strong visual identity is something that the team of A Rocca takes pride in.
For this project, the strategy will portray the perfect balance between online and offline events. The offline events will take the form of National conferences followed by a big European event to be held in Sicily, while the online events will ensure a presence on every major social media channel. The online and offline communities together with the associated partners will transform the results of this project into an EU-wide network for cooperation and exchange of good practices in the field of digitalization. The consortium will deliver five new projects as part of the sustainability component and will support the work of the SMM peer educators on local and regional levels.